MyDataQ_Geo

Assignment of Gain Dynamics Typologies

DEYDE’s address standardisation products and services include the possibility of assigning GAIN DYNAMICS typologies.

 

Gain Dynamics types. Features


  • Divides Mexican families into typologies based on their socio-demographic and economic characteristics.
  • Is generated from the AGEB code and divides the population into 23 types, each consisting of individuals with consistent and highly descriptive features.  
  • Uses 26 economic and socio-demographic indicators, formulated from over 200 simple variables extracted from the 2010 Population and Housing Census published by INEGI.

  • Divides Mexican families into typologies based on their socio-demographic and economic characteristics.
  • Is generated from the AGEB code and divides the population into 23 types, each consisting of individuals with consistent and highly descriptive features.  
  • Uses 26 economic and socio-demographic indicators, formulated from over 200 simple variables extracted from the 2010 Population and Housing Census published by INEGI.

How does it help you


Optimises
Improves the response level of existent customer campaigns, in order to obtain a series of substantially more accurate tendency profiles (microsegments and tendency to consume).

Accuracy
Conduct selective marketing campaigns at AGEB level. Target direct communication (mailshots) and outdoor communication (hoardings/billboards, advertising in offices) to the homes or areas with the greatest potential for consumption of the products.

Knowledge
Location of target groups, improving the knowledge of its existing and potential customers.

Analyses
Provides the location of new offices, bearing in mind the geographic situation of the competence offices.

Improvements
Helps the setting of aims at office level, improving the business effectiveness.

Detection
Segments the population, in relation to the consumption of products or services, as well as the families’ net worth, thanks to the periodical updating of the home patterns.

Chose your type 


 

   Massive     Single     INTERACTIVE
Icono Modalidad-MyDataQ-Batch Icono Modalidad-MyDataQ-WebService Icono Modalidad-MyDataQ-AutoCompletion
Icono Modalidad-MyDataQ-OnDemand Icono Modalidad-MyDataQ-API                                         .

COORDINATES XY CENSUS TRACT TYPES

INVERSE GEOCODINGAGEB code 200

Choose your type

 


    Massive       Single        INTERACTIVE
Icono Modalidad-MyDataQ-Batch Icono Modalidad-MyDataQ-WebService Icono Modalidad-MyDataQ-AutoCompletion
Icono Modalidad-MyDataQ-OnDemand Icono Modalidad-MyDataQ-API                                       .
COORDINATES XY CENSUS TRACT TYPESINVERSE GEOCODINGAGEB code 200