Digital transformation is a process that, sooner or later, all organisations and companies that want to keep pace with the current technological evolution must face.
It is, therefore, about taking advantage of the potential of digital technologies in order to reinvent the organisation itself, adapting processes, products and business models, to user, consumer and employee demands, which are increasingly digital.
LEVEL OF COMPANY DIGITALISATION
Just like the rest of the world, Mexico is on the verge of the Fourth Industrial Revolution, which is a great opportunity for it to be, in the next few years, among the world´s leading economies, along with Germany, China and the United States.
According to a study carried out by ISDI México, a native Digital Business school, on the country´s corporate digital transformation, up to 80% of organisations have started digitalisation projects.
However, the uptake of technology in Mexico is inconsistent: while some of the population have extensive knowledge of avant-garde technologies and are willing to pay for them, others lack information. It is exactly here in this environment, although start-ups are leading the way because they were born digital, where companies and institutions must not only transform their way of working, but also adapt to the current situation.
All this involves making cultural and structural changes and modifications to professional profiles and mentality.
PILLARS OF DIGITAL TRANSFORMATION
When faced with a digital transformation project, it is important to consider a number of basics, as part of the roadmap, to be able to properly develop the entire process within an organisation.
Customer experience in digital environments
The continued growth of digital technology usage is leading to profound changes in society through the interconnection between people, machines and products.
All of this has a direct influence on in the way companies and consumers communicate with each other and how new business channels are developed.
The potential of new technologies
With a digitalisation process, it is necessary to take advantage of new technologies, including ones that are still being consolidated, such as Artificial Intelligence, Blockchain, Real Time, Big Data, Cyber security and Augmented Reality.
Generating value with data platforms
All the data generated by a company, integrated with third party data, can really result in a data platform that can be monetised.
Data: prime asset
All digital transformation difficulties converge in the data. The correct management of this data, by using updated, correct, standardised and enriched information, that generates quality data and additional value, is imperative to digitalisation.
Data quality and the Federal Law for the Protection of Data in Possession of Private Companies or Individuals (LFPDPPP): a mandatory binomial
The poor quality of data is a problem that is much more concerning with the emergence of the Federal Law on the Protection of Personal Data held by Companies or Individuals (LFPDPPP), published in the Official Gazette of the Federation on July 5, 2010.
This law favours a move towards good quality data, as stated in Article 11, in its first paragraph that states exactly the following: “The responsible party shall ensure that the personal data stored in databases is relevant, correct and up-to-date for the purposes for which it was collected.”
Therefore, with totally true quality data and using technological solutions designed for this purpose, companies will be able to design their own strategies, complying with current legislation and pave the way towards digital transformation.